Send us your project briefing!

Writting down ideas helps both prospective clients and agencies to better understand the scope of a market research project. Hence, an excellent marketing research project starts with an excellent project briefing.

Nonetheless, it is important to clarify that a project briefing is not the sole source of information for the market research agency when preparing a market research proposal or price quoting. Actually, in most cases further conversations between the agency and the client are required to prepare a better market research proposal or price quoting.

Some typical elements of a market research brief are:

 Research the purpose or type of decision that will be made with the research results

 Background about the product or services and the organization that will sponsor the project

 Primary and secondary research objectives

 Hypothesis to be tested

 Target market of the research project

 Suggested methodology and sample size (optional)

 Secondary data to support the elaboration of the proposal (e.g.: market share information)

 Deadlines for proposal and final report delivery

 Payment or procurement policies of the sponsoring organization

  To polish your document, we suggest that you ask other colleagues to proofread it. Is your briefing missing some other relevant information?

Last, but not least. Before sending your request for proposal or pricing quote, please make sure that you are sending your request only to those agencies that truly are of interest for your organization and that specialize in the subject of your research project. Most research agencies, including Acertiva, reject mass requests for pricing quotes or proposals. Is Acertiva the type of market research supplier you want to work with? If yes, please send us your request for a proposal and/or pricing quote to sales@acertiva.com.

We look forward to working with you in your next market research project!