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Briefing checklist
An excellent marketing research project starts with an excellent briefing.
Some typical elements of a market research brief are:
Research the purpose or type of decision that will be made with the research results
Background about the product or services and the organization that will sponsor the project
Primary and secondary research objectives
Hypothesis to be tested
Target market of the research project
Suggested methodology and sample size
Secondary data to support the elaboration of the proposal (e.g.: market share information)
Deadlines for proposal and final report delivery
Payment or procurement policies of the sponsoring organization
Is your briefing missing some other relevant information?
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