Your environment under a strategic perspective

In today's economy, knowledge diffusion happens easier and faster. Change is constant. Only organizations that better understand and adapt to their environment will survive and grow in a sustainable way.

There is a wide misconception that information is overabundant. However, the apparent information overabundance can be counterproductive since much of that information may be confusing and even contradictory. Furthermore, decision makers with great experience in a specific sector always face the risk of losing perspective of what is happening outside their familiar environments, in most cases due to a lack of time or just because they are comfortable with their routines. Hence, enlisting the support of an outside expert can prove to be highly valuable in identifying and preparing to face new market opportunities, changes, and threats in your business environment.

Our approach

More than creating documents, Acertiva seeks to provoke new questions and to facilitate conversations and decision making based on facts through involving all people who need to be involved on decision making.

Among other things, competitive intelligence can help your organization to:

 Define clear tactical and strategic goals

 Obtain timely feedback about your communication campaigns, products, and markets

 Identify new market trends

 Establish better marketing tactics

 Develop new products

 Outline strategies to acquire another firm and/or to start a restructure process

 Know what is the perception of your firm and your competitors

 Identify new distribution channels

 Identify your new competitors

 Perform a deeper due-diligence analysis

 Improve your supply chain

 Spot the latest strategic moves of your competitors

The Acertiva difference

To avoid any potential conflicts of interest, Acertiva works in a confidential way with only one client per industrial sector. Our ethical guidelines abide by the principles set by the Society of Competitive Intelligence Professionals, a worldwide organization whose main goal is to promote and develop ethical standards among competitive intelligence professionals.

Our Tools

In contrast with traditional market research, competitive intelligence uses not only surveys and focus groups, but also other techniques and analytical frameworks (such as game theory or econometric models) to analyze under a strategic viewpoint, all knowledge gathered from highly specialized primary and secondary information resources.