Explore the consumer’s mind

Focus groups and in-depth interviews are some of the most used techniques in marketing research to obtain qualitative information about consumers. Focus groups and in-depth interviews go beyond "cold" numbers because they allow you to know how consumers really think and feel.

Through Acertiva's service your company will gain access to a top-notch team that will make possible to carry out successfully your project in Mexico. Additionally, your company can get the whole project or just some specific part, according to your needs.

Acertiva will help you to:

 Explore consumer's purchase habits

 Gain a better understanding of consumers of some specific category

 Learn more about consumer's attitudes

 Examine the perception of a brand

 Determine the emotional links between consumers and products

 Design an effective advertising campaign

Acertiva's service includes:

 Planning and coordination of a project

 Elaboration of the discussion guide

 Consumer recruitment

 Organization of the sessions

 Moderation and/or interviewing

 Audio and/or video recording

 Analysis and reporting

 Web streaming for videoconferences or remote observation

Group formats:

 Traditional (7 to 10 participants)

 Micro sessions (4 to 6 participants)

 In-depth interviews

 Dyads o triads

 Peer groups