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Innovate or die
Every year thousands of new products are launched into the market. Subsequently, established firms also must add innovations to their products to avoid obsolescence. Overall, the survival rate of many innovations is rather low because of their poor acceptance in the marketplace.
How to reduce the risks related to innovation?
Market research increases the chances of success of an innovation from its early stage of development. Market research allows you to identify opportunities and to adapt your product to the real needs of consumers.
The cost of a bad decision
Making a wrong decision has two important costs for your firm: the final cost (the money that your company actually loses) and the opportunity cost (the cost of not using your resources in an optimal way). Market research is an investment that reduces the risks related to innovation.
Our approach
Acertiva will allow your firm to fine-tune its marketing plan by analyzing several critical aspects that are linked to the success of your new product or service.
Our services will allow you to answer some critical questions such as:
 Are consumers truly interested in our new product or service?
What modifications should we make to our product to increase its acceptance in the marketplace?
What market segments offer more potential for our new product?
What is the potential market size? What sales volume can we expect?
What is the competitive environment? Who are our most important direct and indirect competitors?
What is the impact that our initiative will have in our franchise?
What is the optimal price for our product?
Tools
In Acertiva we combine market research techniques with our in-house methodologies to give you unique, fresh, useful and reliable insights that will support your company to develop successful innovations.
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