Your local partner

Is your firm looking for a regional partner to replicate a worldwide market research project? Count on our support!

Acertiva offers you support to conduct qualitative and quantitative research projects in Mexico, Latin America and the United States according to your particular needs. We combine state-of-the-art technology with traditional methodological rigor.

Qualitative research

 Planning and coordination of a focus group project

 Adaptation of the discussion guide to the local language

 Consumer recruitment

 Logistical organization of the event

 Moderation of the sessions

 Video or audio recording

 Analysis and reporting

 Translation and interpretation in several languages

 Web streaming for videoconferences or remote observation

 Traditional focus groups (7 to 10 participants)

 Micro focus groups (4 to 6 participants)

 In-depth interviews

 Duos o triads

 Peer groups

Quantitative research

 Planning or execution of a project

 Sampling design and selection

 Adaptation of the questionnaire to the local language

 Interviewing

 Data codification

 Reporting

 Application with PDAs

 Monitoring of a project in real time

 

 
     
     
     
     
     
     
  Innovation   
     
  Loyalty   
     
  Branding   
     
  Outsourcing   
     
  Ethnographies   
     
  Surveys   
     
  Qualitative research   
     
  Competitive intelligence   
     
 
         
         
         
 

Case

Situation

A leading German market research firm was appointed by an important Swiss pharmaceutical firm to conduct a worldwide project. After looking for several regional partners, the German firm chose Acertiva as its partner to execute the project in Mexico.

Results

Acertiva supported the German research firm to adapt the questionnaire and the methodology to the reality of the Mexican market. Even though the required methodology was complex, the research was conducted successfully as originally planned.

 

     
         
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