|
Your local partner
Is your firm looking for a regional partner to conduct a market research project? Count on our support!
Acertiva supports leading consulting, government, and marketing research agencies to manage qualitative and quantitative research projects in Mexico, Latin America, and the United States according to their particular needs. We combine state-of-the-art technology with traditional methodological rigor to ensure a seamless integration with our client's supply chain.
Quantitative research
Planning, execution, and supervision of a project
Sample design and selection
Adaptation of the questionnaire to the local language and culture
Data collection (F2F, CAPI, CATI, etc.)
Data processing and quality verification
Coding and grouping of open-ended responses
Data tabulation
Data analysis
Graph and report design
Qualitative research
Planning, coordination, and supervision of focus groups, in-depth interviews, and ethnographies
Adaptation of the project materials to the local language and culture
Recruitment of participants
Data collection
Video and audio recording
Audio transcription
Translation and interpretation in several languages
Web streaming for videoconferences or remote observation
Audiovisual editing
Analysis and report preparation
|