Your local partner

Is your firm looking for a regional partner to conduct a market research project? Count on our support!

Acertiva supports leading consulting, government, and marketing research agencies to manage qualitative and quantitative research projects in Mexico, Latin America, and the United States according to their particular needs. We combine state-of-the-art technology with traditional methodological rigor to ensure a seamless integration with our client's supply chain.

Quantitative research

 Planning, execution, and supervision of a project

 Sample design and selection

 Adaptation of the questionnaire to the local language and culture

 Data collection (F2F, CAPI, CATI, etc.)

 Data processing and quality verification

 Coding and grouping of open-ended responses

 Data tabulation

 Data analysis

 Graph and report design

Qualitative research

 Planning, coordination, and supervision of focus groups, in-depth interviews, and ethnographies

 Adaptation of the project materials to the local language and culture

 Recruitment of participants

 Data collection

 Video and audio recording

 Audio transcription

 Translation and interpretation in several languages

 Web streaming for videoconferences or remote observation

 Audiovisual editing

 Analysis and report preparation

 

 
     
     
     
     
     
     
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Case

Situation

A leading German market research firm was appointed by an important Swiss pharmaceutical firm to conduct a worldwide project.

Our solution

After looking for several regional subcontractors, the German firm chose Acertiva as its partner to execute the project in Mexico. Acertiva supported the German research firm to adapt the questionnaire and the methodology to the reality of the Mexican market.

Results

Even though the required methodology was complex, the research was conducted successfully.

 

     
         
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