Solutions

Innovation
Every year thousands of new products are launched into the market. Subsequently, established firms also must add innovations to their products to avoid obsolescence. Overall, the survival rate of many innovations is rather low because of their poor acceptance in the marketplace.> More >

Branding
A brand is a symbol to which consumers attach thoughts, ideals, myths or sensations that go beyond the intrinsic value of the product or service. Brands are one of the most important non-tangible assets that organizations have to entice consumers.> More >

Loyalty
Every year firms invest huge resources in attracting new clients. However, captivating a customer is a less expensive way of boosting the profits of an organization.> More >

Outsourcing
Acertiva offers you support to conduct qualitative and quantitative research projects in Mexico, Latin America and the United States according to your particular needs. We combine state-of-the-art technology with traditional methodological rigor.> More >

Ethnographies
Acertiva in alliance with VisionSpin offers you a wide variety of continuous and syndicated studies that will allow you to stay abreast of the Mexican marketplace with periodically updated information on a wide variety of subjects.> More >

Surveys
Surveys are useful tools for decision making. However, the value of a survey is limited if it is not conducted professionally. Survey making is not a task for amateurs.> More >

Qualitative research
Focus groups and in-depth interviews are some of the most used techniques in marketing research to obtain qualitative information about consumers. They add information to the usually cold numeric researches. > More >