Innovation
Every year thousands of new products are launched into the market. Subsequently, established firms also must add innovations to their products to avoid obsolescence. Overall, the survival rate of many innovations is rather low because of their poor acceptance in the marketplace More >

Branding
A brand is a symbol to which consumers attach thoughts, ideals, myths or sensations that go beyond the intrinsic value of the product or service. Brands are one of the most important non-tangible assets that organizations have to entice consumers. More >

Fieldwork + Analytics
Acertiva offers you support to conduct qualitative and quantitative research projects in Mexico, Latin America and the United States according to your particular needs. We combine state-of-the-art technology with traditional methodological rigor.
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Social Impact
The world is facing important social challenges that demand creative, efficient, and effective solutions. Hence, we are committed with government and non-government organizations that seek to create a better world. More >

Retailing
El sector detallista se enfrenta con dos importantes desafíos. El primero de ellos consiste en hacer frente a los nuevos modelos de negocios que están emergiendo y a aquellos que están resurgiendo. More >

Health Care
Due to the constant progress of science and technology, health care is a very dynamic sector. The challenge is to understand and foresee new ways s of thriving in a highly uncertain environment.. More >